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Thuir, Céret, Saint-André, Sahorre

Photo: Pierre Mirosa, CC BY-SA 4.0, via Wikimedia Commons

From the Byrrh aperitif, born in the Violet brothers' cellars in Thuir, to the craft breweries of Céret and Saint-André, and on to the fir liqueur of the Conflent: another Roussillon, to be discovered glass in hand.

Where to find it 7 addresses in our guide ↓

Overview

In Thuir, at the foot of the Aspres, the name Byrrh still stands out in capital letters on the stone and brick façades. The brothers Pallade and Simon Violet, who came from Corsavy, settled here in 1866 to trade in fabrics and wines; their drink made from wine and quinine made the fortune of the house from the 1870s onwards. Advertising accompanied its rise: posters in railway stations and cafés, and a poster-designers’ competition launched in 1903. In 1910, the company employed 750 people and had depots in several ports and cities across France.

Under the following generation, the Thuir cellars ranked among the largest in the world. A 4,205-hectolitre foudre was installed there in 1934, followed by a 10,000-hectolitre oak vat, assembled between 1935 and 1950, which the departmental tourist office presents as the largest in the world. Sold in 1961 and absorbed in 1977 into the Pernod Ricard group, the company continues to operate. The annexes open to the public, with their rows of foudres, have been listed as historic monuments since 2020.

In this land of vineyards, craft beer has found a place more recently. Master brewer Gregor Engler founded Cap d’Ona in Céret in 1998; the business, now a brewery-distillery, produces some thirty beers today, as well as sodas and spirits, and opens its workshop to visitors. On the plain, in Saint-André, the La Canya brewery works with a regional malt and organically grown hops, and also produces its own spirits.

In the mountains, inspiration comes from the forest. In Sahorre, in the Conflent, Abies Lagrimus has since 2013 been reviving a Pyrenean recipe for fir syrup, made from buds and cones of silver fir picked by hand above 1,700 metres. The same raw material yields a fir liqueur and vinegars, which can be tasted at the workshop, in the heart of the Parc naturel régional des Pyrénées catalanes.

Key figures

The Violet brothers settle in Thuir
1866
Large oak vat of the Byrrh cellars
10,000 hectolitres, assembled between 1935 and 1950
Byrrh cellars
listed as historic monuments in 2020
Cap d’Ona, Céret
founded in 1998
Abies Lagrimus, Sahorre
since 2013
Silver fir
picked above 1,700 m

Good to know

Merchants from the Vallespir

Originally from Corsavy, Pallade and Simon Violet began by trading in fabrics and wines before concentrating on wine.

Advertising above all

The house relied on posters from very early on; a competition was launched in 1903, and a collection of posters is displayed in the cellars.

An aeroplane in the colours of the brand

In 1934, an aeroplane and a fleet of lorries stamped with the Byrrh name travelled across the country.

A kiosk from 1889

The tasting kiosk of 1889, preserved on the site, is mentioned in the historic monuments protection record.

A company of considerable scale

In 1910, Byrrh employed 750 people, with branches as far afield as Brussels.

The high-altitude fir

The fir buds and cones used in Sahorre are picked by hand in the high mountains.

When to enjoy it

The Byrrh cellars can be visited all year round, with opening hours that vary according to the season. Outside the high season, breweries and workshops reduce their opening times: check the hours before you set out.

Taste and buy

The guided tour of the Byrrh cellars combines the family saga, plants and spices, the collection of posters and a screening around the great vat, followed by a tasting. In Céret, Cap d’Ona has a tasting bar and a shop. In Saint-André, La Canya offers guided tours by reservation, and the Abies Lagrimus workshop in Sahorre offers a tasting.

Not to be missed

  • The rows of foudres and the great oak vat of the Byrrh cellars, in Thuir
  • The Byrrh advertising poster collection
  • The Cap d’Ona brewery-distillery, in Céret
  • The La Canya brewery, in Saint-André
  • The Abies Lagrimus workshop in Sahorre, at the foot of the Canigó

Where to find it

Sources

Text written by Éden Catalán from these sources. Spotted a mistake? Write to us.

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